01

Marketing strategy

Your business has clear, simple marketing priorities instead of a hundred competing ideas. Offers, audiences, and channels are mapped out so every promo, post, and campaign is pulling in the same direction.

02

Social media & paid ads

Your business shows up consistently where your customers are already scrolling. I manage organic social content and Meta ads side by side, so you can choose one or both as needed, and know they’ll still feel aligned and on‑brand.

03

Content creation

I capture lo‑fi content, everyday photos and videos myself, and I also plan and manage shoots with photographers and videographers. You end up with a mix of real, in‑the‑moment content and polished assets you can use across all channels.

04

Graphic design & Branding

If your branding isn’t clear or cohesive, I tighten it up so everything feels like the same business - from colours and fonts to overall style. Once that’s in place (or if you already have it), I create on‑brand visuals for your different channels.

05

Google My Business Management

Making sure your Business Profile is actually working for you. I keep your listing up to date, accurate, and visually appealing, and assist with ensuring the business reputation stays strong.

06

Email marketing

Your audience hears from you before they forget you exist. Emails keep regulars in the loop, warm up new people, and give you a direct line to announce offers, events, and important updates.

Lavie & Belle

Gwen has been proactive from day one, and the social content and ad campaigns she runs for us have delivered strong results and more sales. Working with her feels organised and collaborative; she gets along brilliantly with our team of sales bakers and pastry chefs, and they work together smoothly during shoots, which makes a big difference. With our busy schedule, it gives peace of mind knowing she is managing all our marketing and I no longer have to worry about deadlines being met. She led our rebrand and we’re really happy with the result; it finally feels like our visuals and messaging match who we are, and her detailed shoot suggestions and shot lists make it easy to brief the team and get the content we need.

Alegre Bar & Dining

Gwen brought a real eye for detail and so much passion to our marketing across venues – it showed in everything she worked on. She quickly felt like part of our team, jumping in on campaigns, content, and day-to-day tasks without needing hand-holding and always keeping us organised and on track. Communication was clear, deadlines were met, and she often came to us with ideas rather than waiting to be asked. She has a strong strategic mindset and genuinely understands how to drive results (+50% covers YoY increase), not just activity. Her campaigns consistently delivered measurable returns and real impact for the business. You can trust she’s thinking about growth, not just execution. She’s highly regarded by all of us and we’d jump at the chance to work with her again in the very near future.